Guide
Where East Eats West: The Street-Smarts Guide to Business in China
Product Description
Already part of the MBA curriculum for Boston College, Rutgers and Colorado State University and winning praise by China veterans, Where East Eats West, uses Goodman’s unparalleled China experience to boil down the China business basics into fun, easy-to-digest lessons and ready-to-serve actions so you can steer clear of making China-rookie mistakes. It was designed to be the ultimate airplane book and entertains the China hand as much as it educates the Chin… More >>
Where East Eats West: The Street-Smarts Guide to Business in China
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The Complete Idiot’s Guide to Writing Business Books
Product Description
The great idea is only the beginning.
The typical business book author often lacks style, voice, pace, or focus. This guide takes the reader on a virtual tour of business book publishing, providing all the information essential to a successful book, from shaping the idea to writing the proposal to approaching an agent and beyond.
-Covers the essentials of marketing and publicity
-Addresses self-publishing, for those business book writers who … More >>
The Complete Idiot’s Guide to Writing Business Books
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The Everything Start Your Own Business Book: A step-by-step guide to starting, managing, and building a profitable business
Product Description
You have a great idea for a new business. Or maybe you’re ready to leave your company and branch out on your own. But where do you begin? Let successful business owner Judy Harrington show you the way! With her straightforward, no-nonsense advice, you can make sure your business succeeds and flourishes. Completely revised and updated, this one-stop resource contains important information on:Using the latest online marketing tools, including webinars and social media… More >>
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Smart Alliances: A Practical Guide to Repeatable Success
Product Description
8 steps to successful strategic alliances–from the experts at Booz Allen & Hamilton
Turn to any business section in any newspaper today and you?ll find no shortage of stories about high-profile international strategic alliances. Many are success stories. The majority, however, are not. Now, you can learn what separates the successes — like those of Corning, Mazda, and Oracle — from the failures. In Smart Alliances, the two senior consultants who ma… More >>
Smart Alliances: A Practical Guide to Repeatable Success
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The E-Business Book: A Step-by-Step Guide to E-Commerce and Beyond
Product Description
Thinking about starting an e-business? Daunted by the dot-com shakeout? In this practical new guide to the perils and pitfalls— and enormous opportunity— of e-business today, the message is clear: Keep the faith, but keep your eyes wide open. Whether you’re starting a new enterprise or changing your current operation and implementing e-business strategies, The E-Business Book is designed to help you master the tools that will give your business staying power. … More >>
The E-Business Book: A Step-by-Step Guide to E-Commerce and Beyond
Tags: Beyond, Book, business book, business strategies, business today, EBusiness, ECommerce, faith, Guide, new enterprise, perils, pitfalls, shakeout, starting an e business, staying power, StepbyStepRelated posts